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It's been quite salutary this last year or so to witness how the smaller, more recent EU member states seem to be far quicker at adopting new techniques and technologies, which I've noticed particularly in their more avid adoption of interactivity in digital signage for example.
The opportunities (and challenges) for the AV profession that BIM offers seems to imply it's an unstoppable movement. InfoComm has its own eGroup devoted entirely to it - it's worth subscribing to if this concerns you. The Wikipedia entry is nice and tight too, as is the first page of Google results.
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